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Power On Australia Powers Up Success With Eaton

Power On Australia appointed Eaton Industries ‘DC Integration Partner’

For many years Power On Australia has been selling and engineering complete Eaton DC configurations, but today marks a special occasion as Power On Australia has officially been appointed as Eaton’s only ‘DC Integration Partner’ initially for Queensland and Northern Territory.

This means that we can officially design, build and integrate a fully engineered and Eaton endorsed solution, which can be delivered to you in a fraction of the time that you would experience if you were ordering the same equipment from Eaton themselves – hence the reason this partnership was formed.

To assist with this new appointment, Power On Australia will be the only Eaton Power Partner that will be stockists of the Eaton DC products range, along with ancillary items such as enclosures, front terminal batteries, cable sets and switch gear.

When you next need a DC Power Solution, make sure you make Power On your first port of call – PH 1300 66 24 35 or


Power management company, Eaton, has announced that Power On Australia has cemented its position as a leader in the Australian electrical critical infrastructure market from design through to deployment enabled through the Eaton power quality product range.

Power On Australia has been active in the electrical infrastructure sector for more than 14 years, but during the past three it has become a very different company – evolving from a box shifter to solution provider with the support of Eaton.

In its early stages, Power On Australia was a successful distributor of power equipment to clients throughout Australia. Through a national network of offices and staff, the firm provided critical power equipment to organisations across the country.

“With a focus on rapid order fulfilment and strong customer service, we grew to become one of the largest distributors of Eaton power equipment in Australia,” says Power On Australia Chief Executive, Boyd Lockett.

About three years ago, the power equipment market underwent a profound change. Following the Global Financial Crisis, client budgets were slashed and many began looking for assistance to more effectively manage and deploy their critical power infrastructure.

“The old way of doing business changed overnight,” says Lockett. “The days of relying on high sales volumes to generate profits were over, so we had to take steps to re-invent the company.”

Lockett says the company had to adapt the business to meet the market requirements driven by technology changes and customers’ expectations.

We evolved from a box-shifting model to a more value added, solutions-based model.”

Today, our staff of engineers, designers and electricians can deliver turnkey solutions to clients that support their operations.”

The company concentrated its efforts on larger clients who were looking for a partner that could help them plan and deploy new electrical infrastructure. Rather than simply selling them equipment, Power On Australia began acting as a technology partner.

“We now have a menu of services for clients,” he says. “We consult with them to determine what challenges they are facing and then work to design a power infrastructure that matches their needs. Our teams cover everything from initial consultation through to deployment, management and maintenance.”

Lockett says the company’s deep understanding of the Eaton product range allows it to precisely tailor solutions. New infrastructures can be built and tested by Power On Australia before being installed at a client site. This ensures all new systems work as anticipated from day one. The company also generates and retains detailed records of all Eaton equipment installed, which assists with future maintenance and any warranty claims that may occur.

“Some clients are faced with constrained budgets and cannot always install the full system that they require. In these circumstances, we help our customer manage these constraints through reliable, agile and scalable designs, allowing them to make informed decisions of their critical power strategy. It’s all about providing true value for our clients.”

Building for the future

Power On Australia continues to deliver Eaton-based solutions to clients across a diverse range of industry sectors. From mining companies in Western Australia to healthcare organisations in the eastern states, the firm has cemented its position as a leader in the electrical critical infrastructure market.

Lockett says Power On Australia’ s relationship with Eaton continues to strengthen. This, in turn adds extra value for clients.

“The relationship between equipment manufacturers and partners such as Power On Australia has never been more important,” he says. “Anyone can move a box, but very few can build a solution from scratch. That takes longevity in the industry, knowledge and persistence. That is what Power On Australia and Eaton can deliver.”

John Atherton, General Manager for Power Quality – Australia and New Zealand, Eaton, added, “We are thrilled to be working with a partner such as Power On Australia. Their skills, experience and market knowledge are second to none in providing Australian customers with tailored, effective and robust power quality solutions from design through to deployment with a clear return on investment.”

About Eaton

Eaton is a power management company with 2015 sales of US $20.9 billion. Eaton provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton has approximately 96,000 employees and sells products to customers in more than 175 countries. For more information, visit www.eaton.com.

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